Project overview
Superior Sign and Lighting (SSL) is a commercial sign manufacturing and lighting company that serves primarily the southwest region of the United States. SSL currently serves both regional and national accounts such as Well Fargo, Tesla, Chase Bank, H&M and Panera Bread Co, McDonalds, and many other name brands where they are considered the largest sign manufacturing company in west Texas and New Mexico region.
Their business model revolves around 5 parts: fabrication, installation, service, project management and design. It focuses on developing relationships using business-to-business sales practices where they generate leads through various channels such as national signage networks and digital marketing platforms–primarily Google search. Conversions are then closed using direct sales methods.
Key strategic goals for SSL include:
• Raising brand awareness with through native advertising and digital marketing
• Increase revenues by gaining more manufacturing contracts.
• Leverage Mexican manufacturing at a higher capacity.
• Educate stakeholders on the quality of materials being used.
• Building brand equity and trust by implementing customer satisfaction goals
Target market:
Primary target markets include:
• Architectural and engineering companies
• Large signage companies looking to outsource manufacturing,
Secondary target markets:
• corporate retailers
• banks
• municipalities
• educational institutes
• medical
