As Brand Director for the Mendez for Denver City Council District 10 campaign, I focused on brand management strategy, digital marketing initiatives and providing digital strategy for fundraising communications.

My responsibilities included management and creation of brand assets and setting of style guides, brand guidelines, brand vision, and value proposition. Additionally, I managed the long-term planning and collaborative execution of communications and media actions on all channels, including email, digital, social media and direct mail.

• Visual identity development, creation and management of promotional collateral to establish and maintain candidate branding.
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• Implementation of marketing strategies and tactics designed to meet organizational goals.
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• Measure analyze and report performance of all marketing campaigns, and assess against campaign goals.
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• Oversee marketing and digital advertising activities to ensure consistency with brand messaging strategy.
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Positioning Statement:
Antonio Mendez will unify District 10 neighborhoods with visionary planning that will support local businesses and preserve the natural beauty of the district as well as develop innovative solutions around infrastructure to create safer neighborhoods for families.
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The campaign's positioning revolved around the idea that Denver of tomorrow needs visionary planning today and called for strategic development in the district that will provide added support for local businesses, preservation of natural beauty and resources as well as providing compassionate support to those experiencing homelessness.

Brand Promise:
We will work together to create a sustainable plan to improve our infrastructure, address the opioid epidemic and those it affects, as well as develop innovative solutions around traffic congestion relief to create safer recreational infrastructure and improved transportation.