As Brand Director for the Mendez for Denver City Council District 10 campaign, my responsibilities where in the management of all brand strategy, and digital marketing initiatives and providing digital strategy for fundraising communications.

These tasks included the management and creation of brand assets and setting of style guides, brand guidelines, brand vision, and value proposition, as well as long-term planning and collaborative execution of  communications and media actions on all channels, including email, digital, social media and direct mail.

• Visual identity development, creating and managing promotional collateral to establish and maintain candidate branding.
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• Implementation of marketing strategies and tactics designed to meet organizational goals.
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• Measure analyze and report performance of all marketing campaigns, and assess against campaign goals.
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• Oversee marketing and digital advertising activities to ensure consistency with brand messaging strategy.
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Positioning Statement:
Antonio Mendez will unify District 10 neighborhoods with visionary planning that will support local businesses and preserve the natural beauty of the district as well as develop innovative solutions around infrastructure to create safer neighborhoods for families.
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The campaigns positioning revolved around the idea that Denver of tomorrow needs visionary planning done today and called for strategic development in the district where there is added support for local businesses,  preservation of natural beauty and resources as well and providing compassionate support to people experiencing homelessness.

Brand Promise:
We will work together to create a sustainable plan to improve our infrastructure, address the opioid epidemic and the people it affects, as well as develop innovative solutions around traffic congestion relief to create safer recreational infrastructure and improved transportation